Acceptable Use Policy

This Acceptable Use Policy ("AUP") is part of and incorporated into the ReelWright Terms & Conditions. It governs everything you create, generate, approve, or publish through ReelWright. Because ReelWright produces content in your name and under your professional license, these rules are not optional — a violation is a breach of the Terms and may result in immediate suspension. By using ReelWright you agree to this AUP and to the terms of the third-party AI providers described below.

1. Your AI avatar & voice — consent

ReelWright creates a synthetic avatar and voice from footage you provide. You may submit only your own likeness and voice, and only with your explicit, informed consent, which we record and version. You represent that you are the individual appearing and speaking in the footage and that you have every right to authorize its use.

You may not submit, clone, or generate the likeness or voice of any other person — including public figures, celebrities, colleagues, clients, or anyone who has not personally consented through ReelWright. You may withdraw your consent and request deletion of your avatar, voice, and source footage at any time by emailing hello@reelwright.ai; we honor removal requests and pass them to our providers.

2. AI-content disclosure

Every video and article ReelWright produces is AI-generated and is labeled as such: a plain-language disclosure appears in the caption and/or on-screen, and, where the platform supports it, the post is flagged as AI-generated or synthetic media (for example TikTok's AI-generated toggle and YouTube's altered-or-synthetic-content setting). You agree not to remove, obscure, or defeat these disclosures, and to keep any platform "AI" label that Instagram, TikTok, YouTube, or another platform applies. Content is reviewed by you, the licensed professional, before it is published.

3. Third-party AI providers (pass-through terms)

ReelWright is built on third-party AI services. Your use of ReelWright is also subject to their acceptable-use terms, and you agree to comply with them:

• HeyGen (avatar & voice) — you may only create an avatar of a real, identifiable person with that person's consent; ReelWright captures and honors that consent, and honors removal requests. See HeyGen's Ethics and Moderation Policy.
• fal.ai (b-roll generation) — no identity theft, impersonation, or deepfakes using anyone's name, image, or voice without their consent. See fal's Acceptable Use Policy.
• Anthropic (script & article generation) — insurance content is a high-risk use: a qualified professional must review outputs before dissemination, and AI use must be disclosed to consumers. ReelWright's approval step and disclosure satisfy this; you must not disable them. See Anthropic's Usage Policy.

4. Regulatory responsibility (insurance & real estate)

You are the licensed party of record for everything published through ReelWright, and you remain responsible for compliance with the advertising and disclosure rules of your Department of Insurance or real-estate regulator and your jurisdiction. Your license number and required disclosures appear on published content; you must keep them accurate and current. Insurance content must not be framed as an investment, must not promise premiums, savings, guarantees, or "cheapest/best" outcomes, and must not use a carrier's marks or trade names without that carrier's authorization. Real-estate content must comply with the federal Fair Housing Act and applicable state fair-housing law: no statement, image, or targeting that expresses a preference, limitation, or discrimination based on a protected class.

5. Prohibited uses

You may not use ReelWright to create, approve, or publish content that:

• Impersonates any person or entity, or uses anyone's likeness or voice without their consent through ReelWright.
• Uses an insurance carrier's or any third party's trademarks, trade names, or logos without authorization.
• Makes guarantees or promises of coverage, price, savings, approval, or results, or claims to be the "cheapest," "best," or equivalent.
• Frames insurance as an investment, or misrepresents the nature, terms, or availability of coverage.
• Violates fair-housing or anti-discrimination law, or targets or excludes people based on a protected class.
• Is false, misleading, deceptive, or constitutes disinformation, fake testimonials, or fabricated endorsements.
• Is unlawful, infringing, defamatory, harassing, hateful, sexually explicit, or harmful to minors.
• Automates outreach in violation of a platform's rules (for example, mass or cold direct messages, scraped-audience messaging, or tools that are not authorized by the platform). See our approach to comment-to-message automation, which uses only platform-approved paths and honors opt-out.
• Attempts to disable, bypass, or defeat ReelWright's compliance controls, disclosures, or review step.

6. Enforcement

We may review, hold, or remove content and suspend or terminate accounts that violate this AUP or the Terms, and we may act on removal or consent-withdrawal requests from a person whose likeness or voice appears in content. Nothing here limits our other rights under the Terms or applicable law.

Contact

Questions, removal requests, or reports of misuse: hello@reelwright.ai.